Tiffin Allegro Bay Launch
New life for an old name.
With 50 years in the RV industry, Tiffin Motorhomes was ready to move into the Super C market. Mindvolt was brought in to head up two campaigns for the Super C Allegro Bay, both a teaser campaign and a reveal campaign. While the name “Allegro Bay” already had equity due to its use in a previous line from Tiffin Motorhomes, the Super C would prove to be something entirely new, born from the wisdom of Tiffin’s long-standing history.
Make room for something new.
In collaboration with Armosa Studios, beautiful photography and video of motocross and horseback riding activities were captured, alluding to the Super C’s ability to tow your adventure gear (or hooved companions). This media was used on both social media and search campaigns to increase anticipation for a reveal on December 17th as well as push to a landing page where those interested could sign up to “Stay Informed.”
Make room for high adventure
On the launch day of December 17th, anticipation was high. The reveal announcement email went out to over 26,000 people, with a high percentage (over 60%) opening the email. The reveal video premiered on both Facebook and YouTube. In a single day, over 9,000 people visited the newly updated landing page. Following the launch day, we continued advertising the Super C Allegro Bay, continuing to draw people to the landing page well after its premiere.