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Healthcare
Jackson Foundation
Updating a foundation's brand and tech to bolster engagement and donations.
How we helped Jackson Hospital Foundation modernize its fundraising and donor communications—refreshing sponsorship materials, streamlining digital forms, promoting key events and launching its first donor newsletter—to strengthen engagement and connect philanthropic support to the hospital's most pressing needs.
Challenge
As Jackson Hospital navigated one of the most consequential periods in its 80-year history, the Foundation needed to strengthen donor confidence and better connect philanthropic support to the hospital's most pressing needs. Its communications also needed to become more consistent, compelling and convenient for donors, businesses and community partners.
Insight
We focused on modernizing the Foundation's communications and strengthening engagement throughout the donor relationship. That meant improving fundraising, sponsorship and stewardship materials, streamlining digital processes, making outreach more targeted and creating a consistent way to connect with supporters throughout the year.
Execution
The Foundation now has a more modern and audience-focused communications program. Refreshed materials present a stronger case for support. Online forms and streamlined registration make it easier to participate. Donor segmentation allows for more targeted and meaningful outreach. The Foundation's first digital newsletter also provides a year-round platform for sharing donor impact, hospital priorities, patient stories and opportunities to support healthcare across the River Region.
